This post is an attempt to help dancehall artists build a better brand and hopefully become better entertainers. I will be writing as if speaking to the entertainers themselves up until the "P.S." section
Disclaimer: I will not be calling any names and singling any
artists out as I do not wish to be attacked by any crazed or idle fans. Feel
free to pass this on to some of your favourite dancehall artists.
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Physical appearance- Females: Exercise.
Regardless of your body shape or size, this will help you out in the long run.
More is required of women in general when it comes to entertaining and having a
toned body and increased stamina can only help. Dress for your size. Stop
stuffing yourself into your younger and much smaller sister’s clothes. Those “love”
handles hate you for what you try to do to them. I get that we all want to look
or feel sexy but if you were really honest with yourselves or had a team around
you who really cared about your image, you would realize that what the camera
captures most often are failed attempts at a contrived view of sexy. I get that
dancehall is about extremes and expressing yourself with a lot of flare but
sometimes simplicity can be a good friend to you. Practice proper grooming and
get decent stylists. There are just too many fashion blogs out there for the
mistakes that so many of you make. Spend some money on your look or try to look
like you did.
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Males: Exercise- women like eye candy as well. You
already have a really low standard set in terms of how attractive you have to
be to be able to become popular; there is no requirement to be handsome, cute
or even “not frightening to small children and anyone with eyes that work”.
This does not mean that you should look like you collide with a wall or blunt
object every day. Honestly, too many of you look like death warmed over or like
you recently had a dramatic bout with a chemical peel (Yes, this is directed at
the bleachers- putting that much energy into something whose end product is
reminiscent of a zombie clown makes absolutely no sense). Dress like you were
not surprised that you would have to venture into a public place. At one point
I had two theories: Some entity or organization was going around and dragging
the men of dancehall out of their beds and forcing them to perform or some gang
was robbing them of their decent wardrobe pieces- so much so that they decided
to stop trying to acquire any sensible clothes altogether. The sloppiness with
which most of you carry yourselves is truly disgraceful considering the fact
that you are paid to be public figures and your own fans dress up to see you
perform. At least try to match the efforts your fans make. Geez!
- General Note: Stop looking like everyone else in dancehall or
the latest musical pop culture “icon”. Try to present yourself in a manner that
is unique and true to who you are, not who you see is “selling big” or who you
think is likely to sell big;
- Stop being so lazy. It’s part of why your fans
are lazy to support your work on a larger scale.